The lesson? Make sure you and your spouse are on the same page about things. ![]() “You got to take care of the money if you want to take care of your family.” - GC. Grant says he has an agreement with his wife that if they are on the phone and he gets a business call, he hangs right up on her to take the call.Once they have success with you, they will work with you. If you dont have a track record of proven success, you have to work with people and provide value for free.Make other people money and your money will come next.“ - GC ”How do you make others happy? Quit worrying about your money and focus on bringing other people business.“Everyone is so focused on the internet they forget that old school marketing stuff still works.” - GC.Get up before the sun and get that advantage over those who sleep in.Ever.” #3: “Money is useless until it is used. Grants three rules of success: #1: “Show up no matter what.” #2: ”Dont quit.Even super successful people sometimes battle with self doubt. Grant went though periods on this show where he really doubted himself.Grant says to keep meeting the right players and offering value to them and your net worth will increase as a result. ”Your contact list is more important than your net worth.” - GC.”I’m not looking for income, I’m looking for assets.” - GC.He hammers this over and over and over (and over some more)…. If you dont have resources (like money) you have to be resourceful.I have heard of other people calling this “Engineering Luck.” You have to do things, take actions, and place yourself in situations that increases your chances of luck finding you.”Meet Enough people and you will eventually get lucky.” - GC.Grant really seems to live by this philosophy. When you give value to others for free, they will often be willing to give value to you back.The third gym, he realized, is where he had the best chances of meeting the “players” of the city. Why? “Successful people take care of their bodies.” He went into the first two gyms and realized that it was not the kind of gyms that successful people he wanted to meet would be at. Get in that room!” Grant went to three gyms on his first day there. “Figure out who the players are and where those players hang out at.Grant says that people who are selling businesses are often open to doing business and open to hearing business opportunities. Then he found out who owned those business. When Grant wanted to find who the “players” were in the city he was in the first thing he did was use his phone to look up businesses for sale.“I give them something so that I can ask for something.” - Grant Cardone. It goes like this: He figures out exactly what he wants -> He makes a list of all the people who can help him get it -> He figures out what value he can add to their life and/or business to earn their trust and gratitude -> He delivers that value as quickly as possible -> He then goes in for his “ask” to try and get what he wants. Grant seems to repeat the same process over and over and this process is what has made him successful.He is a GREAT marketer and is a ”workaholic” who takes a ton of action. That said, what Grants excels at is marketing and action taking. ![]() He says he would rather get his offer in front of 1000 people and have a 10% close rate, instead of talking to 100 people and being a master salesmen with a 50% close rate. Grant even admits that his sales success comes from volume and getting his message out to tons of people. Watching him on the show exposes how outdated, pushy, and “weak” his technical sales skills are.
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